Converse Open Nightclub!?!

In a strange turn of events the trainer manufacturer Converse has stepped in to save a London nightclub from closing. Converse have offered to sponsor the venue to stop it closing after recent rent increases left it unable to continue trading. This is quite a sad step for the once proud 100Club but if it keeps the venue open then we can only assume that it’s a good thing.

From the point of view of Converse, this is a bold step and one that we were not expecting. They are clearly proud of their heritage of being worn by bands and fans for the past 50 years and want to show this off.

The 100Club have stated that there won’t be overt advertising and we hope they stick to this. We wouldn’t want this to go the way of o2 with their tacky advertising all over their venues.

100club converse venue

This news will hopefully please fans including Paul Weller who were campaigning to save the club from closure.


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